When individuals setup a small or home based business, one of the first items on the checklist to complete is the printing of business cards.
My personal view is that most people's cards are almost a complete waste of money, or at best, not an effective marketing tool.
In this article, we're going to examine business cards and the article will close with 3 Tips to Make Your Business Card Rock!
Let's go!
I want you to take out your business card right now as we're going to analyse it.
It sounds harsh, and I'm not writing this article with the intention of making your card designer feel bad, but I'd be willing to bet my house that the card in your hand is an ineffective marketing tool.
Now, before I go on further, it's very important at this stage to understand this golden nugget of sales and marketing...
A sale opportunity is only ever going to take place for you when:
You reach the right person
At the right time
With the right product
And the right offer
Your marketing material (e.g. your business card) needs to address points 3 and 4 above. Your marketing strategy needs to cater for points 1 and 2 above.
My personal view is that most people's cards are almost a complete waste of money, or at best, not an effective marketing tool.
In this article, we're going to examine business cards and the article will close with 3 Tips to Make Your Business Card Rock!
Let's go!
I want you to take out your business card right now as we're going to analyse it.
It sounds harsh, and I'm not writing this article with the intention of making your card designer feel bad, but I'd be willing to bet my house that the card in your hand is an ineffective marketing tool.
Now, before I go on further, it's very important at this stage to understand this golden nugget of sales and marketing...
A sale opportunity is only ever going to take place for you when:
You reach the right person
At the right time
With the right product
And the right offer
Your marketing material (e.g. your business card) needs to address points 3 and 4 above. Your marketing strategy needs to cater for points 1 and 2 above.