Have you ever heard the saying, "when the going gets tough, the tough get going?" When you have tried everything and lie awake at night and you don't know where your next client will come from, you need to think "outside the box." What exactly is "outside the box" for you? Think about it for a minute.
The old ways of advertising just don't work any longer. Those old ways were newspaper, Yellow Pages, telephone directories, radio and television. Some of those still work for larger companies but they just don't work for smaller companies.
Thinking "outside the box" means that you have to come up with new ideas to advertise your small business. You have to do things that you normally wouldn't do or even think about doing. They need to be a "one-two punch" combination of online and offline advertising.
The old ways of advertising just don't work any longer. Those old ways were newspaper, Yellow Pages, telephone directories, radio and television. Some of those still work for larger companies but they just don't work for smaller companies.
Thinking "outside the box" means that you have to come up with new ideas to advertise your small business. You have to do things that you normally wouldn't do or even think about doing. They need to be a "one-two punch" combination of online and offline advertising.